• NEWS STORIES – we dream big. We create interesting news stories we know the PRESS will lap up – naked events, beach parties in NYC restaurants and cocktails containing dangerous venom. We tailor these stories to the PRESS to keep costs down (we think of how it will look once written – the delivering of the event, stunt or product is rarely important). In that way – news stories are like theatre. The name of the game is to collect as many online articles as possible – using our CLIENTS key words for search engines. As well as creating intrigue with readers (though this is secondary). The result? The readers have something fun to read, the PRESS have content (and clickbait) and CLIENTS get a nice online boast.
  • COMMENT PIECES – we keep our finger on the pulse and generate opportunities for CLIENTS to comment on trends, news and feature pieces. Having JOURNALIST buddies helps here too. With some CLIENTS getting two to four pieces a week – the online footprint soon adds up.
  • ONLINE PRESENCE (PRESS) – we make sure online publications review the CLIENT, or mention them in line ups and runs downs. Not as powerful as news stories – but valuable all the same. Especially useful for customers looking for verification.