Our Big PR Blog

July 13, 2018

THE IMPORTANCE OF CELEB ENDORSEMENTS

With Kylie Jenner landing the front cover of money mag Forbes for their annual ranking of ‘America’s 60 Richest Self-Made Women’, it’s clearer than ever before […]
July 6, 2018

SPOT THE DIFFERENCE – TWO ALMOST IDENTICAL PRESS RELEASES – ONE GOT FOUR HUGE ARTICLES – ONE WAS LEFT OUT IN THE COLD. WHY?

In the age of online press – journalism has turned into ‘turnalism’ the idea of a Digital Journalists sitting at a desk and ‘turning out’ several […]
June 29, 2018

IS THERE SUCH A THING AS ‘BAD PUBLICITY’?

“There is only one thing in life worse than being talked about, and that is not being talked about.” – Oscar Wilde. It’s simple; as long […]
June 22, 2018

IS TWITTER DEAD?

There’s a lot of irony in how one of the most heated discussions on Twitter is ‘how valuable it is (or isn’t) as a social media […]